Consistency is the Key:...

We all have heard the fable about the tortoise and the hare. “Slow and steady wins the race.” But, in today’s fast paced internet world – is that still the case?  Does slow and steady still win? I would say yes. Over the years we have helped many, many clients increase their...

Once You Write It. Clai...

One seldom touched social marketing vertical is blog aggregators. A blog aggregator is, at its core, a blog search engine; but instead of “spidering” for content it relies on blog writers to deliver content to it. But, what most blog writers don’t realize is that you have to create...

How to Use Twitter as a...

Prior to marketing any product or service it is a good idea to do some market research. To research your potential customers and find out their thoughts and opinions on various topics in your vertical market. To do that you had to hire an expensive market research firm – wait a couple...

Article Marketing: Wher...

You know that Google loves content, and not just any content – but written content. So, you and/or your employees get serious and start writing good content for you customers.  Maybe you review a product in your service area, or maybe you give out some great tips.  You take...

Avoid “Click Free...

Have you ever gone to a site and took one look…  Then decided to leave because you just didn’t know where to click. I call this “click freeze” where the user just doesn’t know what to click on, so they click on the back button and leave. How can you avoid this?  By having a...

Successful User Experie...

One of your sales reps has just come back from a sales call (if you don’t have sales reps, pretend) and you are in the debriefing meeting.  You are going over how the meeting went and what the outcome was; we can put these outcomes in order of most successful to least successful. Has...