Successful User Experience: You Have to Define It!

One of your sales reps has just come back from a sales call (if you don’t have sales reps, pretend) and you are in the debriefing meeting.  You are going over how the meeting went and what the outcome was; we can put these outcomes in order of most successful to least successful.

1. Has a check in hand.
2. Has a Purchase Order in hand.
3. Has a request for a quote.
4. Has a follow-up meeting.
5. Has a “call me later.”
6. Has a “don’t ever come back.”

You have to do the same thing with your website.  What is a successful user experience on your website?  If you have a website make a list (if you don’t, we can create rocking website for you).

The list might include a sale if you have an eCommerce website.  The list might include a quote request.  If you are a brick and mortar business, then success might be printing out a map to your location.  Maybe it is a phone call.  Whatever you define success as, just make sure it can be tracked.  You wouldn’t pay a sales rep who didn’t make any sales.  Why keep your website if it doesn’t produce success.

Let Fonder Consulting help you define and achieve success in your business.

One Response to “Successful User Experience: You Have to Define It!”

1. Avoid “Click Freeze” – Don’t Confuse Your Users | Fonder Consulting says:

   October 31, 2009 at 6:46 pm

   [...] can you avoid this?  By having a clear definition of online success and filtering the user toward that successful [...]