If you have done any research on search engines and how they work you know that a search engine relies on the copy or text on the web page to know what that page is about.

Google can’t listen or watch your video to know what the page is about.

Google can’t look at your images.

Maybe someday (optical character readers are getting better), but right now it is the copy or text on the page that search engines consume.

Because of this there is a phrase in online marketing – “Content is King.”  It is a spinoff of the old business adage – “Cash is King.”

But is content really king?  How can you be sure?

You can be sure the same way Woodward and Bernstein uncovered the Watergate scandal.

Follow the Money!

• YouTube – free video sharing – Sold for over $1.5 Billion
• Bebo – free photo and video sharing – Sold for $850 Million
• MySpace – free community – Sold for $580 Million
• How Stuff Works – free content – Sold for $250 Million
• Photo Bucket – free photo sharing – Sold for $250 Million

Enough said.  Create content and you too can be king in your marketplace, for your business, in your world.

Viral Marketing, Social Bookmarking, Social Networking; what does it all mean?

There are so many different types of alternative forms of online marketing now, it is hard to keep them all straight.  It is even harder to figure out which is right for you.

Social Bookmarking

Social Bookmarking is simply taking your favorite web links and making them public for all to share.  The added benefit is that you can find all your bookmarks in one place if you are using somebody else’s computer.  How does this help from a marketing front?  Social Bookmarking would fall under the “every little bit helps” category.

Users searching the web can stumble onto your bookmarks and decide to explore them.  There is a side benefit of generating back-links to your site, but that is conversation for another day.

Social Networking

Social Networks are websites that allow users to interact with each other, so instead of every user being a passive “reader” – each user is an active “participant” of the shared ideas.  The most famous Social Networking website is probably Facebook.  Facebook allows its users to share photos, video, messages, links and much more.  But there is a catch, only your “friends” can view what you are posting, so in a sense, you are only reaching the people you know already.

I would say that is the first mistake small business owners make when marketing via a social network, they don’t take into account who can actually view their offer.

My favorite social network is YouTube.  YouTube is a social network for people who enjoy video.  You can leverage this social network by generating your own videos to reach them.

Viral Marketing

Viral Marketing is a loose term that just means you are going to market your product using your users as hosts to your message (virus).  Viral Marketing can be done via social bookmarking or social networking.

If you want to turn your product into a virus that spreads – contact us.