To research your potential customers and find out their thoughts and opinions on various topics in your vertical market.

To do that you had to hire an expensive market research firm – wait a couple months – then find out the results.

No longer, just use Twitter.

Because Twitter community where its users share their thoughts on any subject in real-time you can do a search and find out what people are saying on topics in your vertical.

Let’s say that I am selling mattresses.  I would go to Twitter and just type in “mattress” and have a window into the thoughts of consumers on the topic of mattresses.

Oh yeah, this is in real time.

So, take a minute, and look through the Twitter “window” and see what you see.