One of your sales reps has just come back from a sales call (if you don’t have sales reps, pretend) and you are in the debriefing meeting.  You are going over how the meeting went and what the outcome was; we can put these outcomes in order of most successful to least successful.

1. Has a check in hand.
2. Has a Purchase Order in hand.
3. Has a request for a quote.
4. Has a follow-up meeting.
5. Has a “call me later.”
6. Has a “don’t ever come back.”

You have to do the same thing with your website.  What is a successful user experience on your website?  If you have a website make a list (if you don’t, we can create rocking website for you).

The list might include a sale if you have an eCommerce website.  The list might include a quote request.  If you are a brick and mortar business, then success might be printing out a map to your location.  Maybe it is a phone call.  Whatever you define success as, just make sure it can be tracked.  You wouldn’t pay a sales rep who didn’t make any sales.  Why keep your website if it doesn’t produce success.

Let Fonder Consulting help you define and achieve success in your business.