If you have done any research on search engines and how they work you know that a search engine relies on the copy or text on the web page to know what that page is about.

Google can’t listen or watch your video to know what the page is about.

Google can’t look at your images.

Maybe someday (optical character readers are getting better), but right now it is the copy or text on the page that search engines consume.

Because of this there is a phrase in online marketing – “Content is King.”  It is a spinoff of the old business adage – “Cash is King.”

But is content really king?  How can you be sure?

You can be sure the same way Woodward and Bernstein uncovered the Watergate scandal.

Follow the Money!

• YouTube – free video sharing – Sold for over $1.5 Billion
• Bebo – free photo and video sharing – Sold for $850 Million
• MySpace – free community – Sold for $580 Million
• How Stuff Works – free content – Sold for $250 Million
• Photo Bucket – free photo sharing – Sold for $250 Million

Enough said.  Create content and you too can be king in your marketplace, for your business, in your world.

I would say the most common question that is asked of me is: “How do I get my website on the first page of Google – FAST?” I always respond with Google AdSense. Google AdSense is the program that displays the paid advertisements on the right side of any Google search results pages. They are quick and easy to set-up and in minutes you can be on the first page of Google.

Do you know what the second question is… “Well how do I do it for free?”

That is where Google Local comes in. Google Local provides the Google Map results that show on the first page of any Google search result page. They are usually presented in a “lettered” list with little red “push pin” icons on a map to show you all the listings.

Did you know that these listings are 100% FREE? Did you know that with these listings you can list many informational items on your business such as: phone number, website, description, hours of operation and even coupons. All you have to do to get listed in Google Local is follow the steps outlined in this “how-to” manual.

Do you need a website for your small business, ask me how to get off the ground.