So, you and/or your employees get serious and start writing good content for you customers.  Maybe you review a product in your service area, or maybe you give out some great tips.  You take that key word rich article and you put it on your website or blog… Then you think, is that it? 

No, that isn’t it.

You need to be Article Marketing!

Whoa, back-up, what did he just say?  “Article Marketing?”

Article Marketing simply means you write articles and you submit them to article directories for the entire community to consume.

Here are a couple article directory websites to help you get your article read by more than just the users that come to your website.

EzineArticles.com

Ezine is by far the most popular, and they are the most fanatical.  Every article that is submitted HAS to be original; that is, the article can’t exist on any other website by theirs.  This is good and bad.  The up side is the community (people on the internet) know this and know that if you have it on Ezine then it must not be total crap.  The down side is that you can’t even have it on your own website.  You have to submit to Ezine first, and once approved put it on your own website.

GoArticles.com

GoArticles is very popular and has a good following.  Their editors aren’t as fanatical, so you can have the article on your website first.  Just make sure on your website you put in the author’s name; which has to be the same as your pen-name on GoArticles.  This site is my current favorite.

ArticleBase.com

Another very popular article directory, but they have one major downside…  The links you put in your article are tagged as “no follow.”  That means the links won’t help your pagerank in the search engines.

There are many, many more article directories out there, but here are the top 10 based on popularity.

1. ezinearticles.com
2. articlesbase.com
3. buzzle.com
4. goarticles.com
5. helium.com
6. articlesnatch.com
7. articlealley.com
8. articledashboard.com
9. amazines.com
10. ideamarketers.com

If article marketing is apart of your current marketing startagy, contact Fonder Consulting and we can help you get rockin’!

One thing that I believe every customer wants when landing on your site is proof that you know what you are talking about.

They want something for nothing.  And do you know whrat I say?  Give it to them!

I know this goes against your inner shrewd business person, but trust me (come on, was that well played) this works.

One of the best ways to prove that you are at the top of your industry is to give away helpful hints in the form of a blog (see our tips section).

But to get the most bang for you buck you need to make sure you couple your blog articles with Article Marketing.

Article Marketing is a simple concept, you take the articles or tips that you have written and allow others to put them on their website.  Here is the catch, they have to keep your links in their articles.

Here is a quick step-by-step to get you started doing Article Marketing.

1. Create an account on GoArticles.com.
2. Write a unique and helpful article pertaining to your industry.
3. At the bottom put a line like: “My Business is a leader in My Industry and you can find out more information at: mywebsite.com.”  Of course replace My Business, My Industry and mywebsite.com with your business, industry and website.
4. Link those three phrases to your website, so for example:  Fonder Consulting is a leader in online marketing and website creation and you can find out more information at: http://FonderConsulting.com.  Notice how my business, industry and website are all linked.

Now your article, with links to your website will not only be on GoArticles.com but many other websites that display their content.

To launch an innovative online marketing plan like Article Marketing give us a ring.

NOTE: If you want to submit your articles to more than one place just use your favorite search engine and search for “article directory” – there are tons.