Is Content Really King?

If you have done any research on search engines and how they work you know that a search engine relies on the copy or text on the web page to know what that page is about.

Google can’t listen or watch your video to know what the page is about.

Google can’t look at your images.

Maybe someday (optical character readers are getting better), but right now it is the copy or text on the page that search engines consume.

Because of this there is a phrase in online marketing – “Content is King.”  It is a spinoff of the old business adage – “Cash is King.”

But is content really king?  How can you be sure?

You can be sure the same way Woodward and Bernstein uncovered the Watergate scandal.

Follow the Money!

• YouTube – free video sharing – Sold for over $1.5 Billion
• Bebo – free photo and video sharing – Sold for $850 Million
• MySpace – free community – Sold for $580 Million
• How Stuff Works – free content – Sold for $250 Million
• Photo Bucket – free photo sharing – Sold for $250 Million

Enough said.  Create content and you too can be king in your marketplace, for your business, in your world.