How to Use Twitter as a Research Tool

Prior to marketing any product or service it is a good idea to do some market research.

To research your potential customers and find out their thoughts and opinions on various topics in your vertical market.

To do that you had to hire an expensive market research firm – wait a couple months – then find out the results.

No longer, just use Twitter.

Because Twitter community where its users share their thoughts on any subject in real-time you can do a search and find out what people are saying on topics in your vertical.

Let’s say that I am selling mattresses.  I would go to Twitter and just type in “mattress” and have a window into the thoughts of consumers on the topic of mattresses.

Oh yeah, this is in real time.

So, take a minute, and look through the Twitter “window” and see what you see.