Avoid “Click Freeze” – Don’t Confuse Your Users

Have you ever gone to a site and took one look…  Then decided to leave because you just didn’t know where to click.

I call this “click freeze” where the user just doesn’t know what to click on, so they click on the back button and leave.

How can you avoid this?  By having a clear definition of online success and filtering the user toward that successful goal.

I know we have all heard the phrase “always be closing” – well – the same thing is true on your website.  Always be funneling your user toward that close.  Keep in mind that a close on your website may not be a sale; no matter what it is – funnel, funnel, funnel.

Take this website (FonderConsulting.com), on every page we are funneling you toward our contact page.  Why?  Because our success metric is either having you call us or fill out the form.  We want to talk to you.

Homework: Go to your website (if you don’t have one, we can create a website for you) and take note of how many times and where on your site are you “closing” the user.

Here is an obvious funnel: Stop scratching your head, contact Fonder Consulting now and have us create a website that funnel in sales. Too over the top?  Maybe.

NOTE: If you want an extreme example of “click freeze” go to: HavenWorks.com